Example segment
Competitive players
- GamePokémon TCG
- RegionNorth America
- PlatformYouTube
Creator campaigns for TCG brands
Reach the exact TCG players who buy from you.
We match your brand with micro-creators whose audience is the one you want: the right game, the right kind of player, the right region, the right platform. You pay to reach buyers, not to rack up views.
Example segment
Investors
- GameMagic
- RegionUnited States
- PlatformX · Discord
Example segment
Collectors
- GameOne Piece
- RegionEurope
- PlatformTikTok
Communities we cover
PokémonMagic: The GatheringOne PieceLorcanaRiftboundYu-Gi-Oh!& more
The problem
Most TCG ad budgets reach the wrong people.
A big creator gives you a big number. Inside it are players of other games, viewers outside your market, and people who will never buy. Micro-creators are the opposite: small, specific, trusted. They are also hard to find and slow to manage one at a time.
Large influencers
Wide reach, mixed audience.
- An audience spread across many games, or none in particular
- Premium rates for impressions that rarely convert
- Hard to link spend to actual sales
Micro-creators
Qualified audience, hard to scale.
- Followers who actually play the game being covered
- High trust and genuine engagement
- Scattered, hard to vet, slow to manage one by one
Reach Strategy
We build the bridge.
- We find and vet the micro-creators who fit your audience
- We combine them into one campaign aimed at one segment
- We run it from start to finish and report on results
A thousand people who play your game are worth more than a hundred thousand who scroll past it.
The idea behind Reach Strategy
Targeting
We target a segment, not a crowd.
Every campaign starts with a precise audience brief. We then pick creators by who watches them, not by follower count.
- 01Game
Pokémon, Magic, One Piece, Lorcana, Riftbound and more. Each game is its own community.
- 02Player profile
Competitive, collector, investor or casual. They watch different content and buy different things.
- 03Region
Country and language, so your message lands where your product ships or sells.
- 04Platform
YouTube, TikTok, Twitch, Instagram, X or Discord. Each format suits a different message.
Click the filters to build a segment. We build the real brief with you.
How it works · For brands
From brief to report, in four steps.
You stay in control of who represents your brand. We handle the sourcing, outreach, negotiation and follow-up.
01
Define the target
Together, we pin down your product, your goal and the exact players you want to reach: game, profile, region, platform.
02
Select the creators
We shortlist micro-creators whose audience fits the brief and review their content and engagement by hand. You approve every name.
03
Run the campaign
We handle outreach, terms, briefs and scheduling. Creators make the content in their own voice, and you sign off before anything goes live.
04
Get the report
A clear report: content delivered, reach, engagement, clicks and conversions tracked with links and codes. Plus what we'd change next time.
Built for
- TCG apps & tools
- Accessories & supplies
- Online & local card shops
- Publishers & distributors
- Events & tournaments
For creators
Paid deals that fit your audience, and your voice.
You already have what brands need: a community that trusts you. We bring you brands that make sense for that community, and we take care of the business side.
- Relevant, paid brand dealsOnly brands that make sense for your game and your viewers.
- We handle prospecting and negotiationRates, deliverables, timelines and usage rights, all agreed in writing.
- You stay authenticYour format, your tone, your opinion. You can turn down any deal.
- No minimum follower countWe look at who your audience is, not how big it is.
Apply as a creator
Applying is free and takes a few minutes.
Your channel
Micro-creatorYouTube · TikTok
- GameLorcana
- AudienceCompetitive players
- RegionUnited States
Brands see who watches you, not just how many.
Audience cardReach Strategy
You choose.
Every deal is a proposal. Accept it, adjust it or decline it.
We negotiate.
Fair rates and clear terms, agreed before any work starts.
You create.
Your content, made your way, for an audience that already trusts you.
Founding partners
Start early. Get matched first.
Our founding partner program gives brands and creators priority access to our network, preferential terms and a dedicated, hands-on approach on every campaign.
I.
Priority matching
Founding brands get first pick of the best-fit creators. Founding creators are the first we put forward for each campaign.
II.
Preferential terms
Better conditions on your first campaigns, agreed upfront and in writing.
III.
Direct line to the founder
You work with the founder directly, from the first brief to the final report.
Why us
A note from the founder.
I'm part of the TCG community first. I play, I collect, and I watch the creators who actually get players to try a deck, a product or an app.
Most of those creators have fewer than 5,000 followers. Their audience is small, but it listens. Brands rarely work with them because they're hard to find, hard to vet and slow to manage one by one.
Reach Strategy closes that gap. We know the games, the communities and who watches whom, and we use that to build campaigns aimed at a precise segment instead of a crowd. We do one thing: match the right micro-creators with the right players.
Reach Strategy
Founder
Community-native
We know the formats, the metagames and the creators people actually watch.
Micro-creator specialists
We focus on small, specific, engaged audiences, often under 5k followers.
Targeting first
Every campaign starts from a defined audience, never from a follower count.
Is there a minimum budget?
We take on campaigns of different sizes, including a small first test. The right budget depends on your target segment and how many creators it takes to reach it. You'll get a clear, itemised quote once we've discussed your goals. Founding partners get preferential terms.
How do you select creators?
Audience fit comes first: the game they cover, the kind of players who watch them, where those viewers are and which platform they use. Then we review content quality, how genuine their engagement is, brand safety and reliability. You see the shortlist and approve every creator before anything is agreed.
Which platforms do you cover?
YouTube, TikTok, Twitch, Instagram and X, plus community spaces like Discord where creators run active servers. We pick the platform for your segment and your message, not the other way around.
Which games do you work with?
Pokémon, Magic: The Gathering, One Piece, Lorcana, Riftbound, Yu-Gi-Oh! and others. If a game has an active community of creators, we can work with it.
How do you measure results?
We agree on the goal and the KPIs before launch. Each creator gets tracked links and/or a dedicated promo code, so clicks and conversions can be traced back to them. After the campaign you get a report with content delivered, reach, engagement, clicks and conversions, plus our recommendations for next time.
I'm a creator. How do I join?
Fill in the creator application. It's free and there's no minimum follower count. Tell us what you cover, who watches you and where. We'll get in touch when a brand campaign fits your audience, and we'll explain every deal and how we're paid before you commit to anything.
Let's talk
Tell us who you want to reach.
Tell us your product and your target. We'll tell you honestly whether we can reach it.